RF COMUNICAD COLLECTIVE
A Hispanic network of visionaries committed to help corporations connect their brands with the Latino population
The launch of the RF Comunicad Collective (the Collective) is the cultivation of RF Comunicad’s 30 years of relationship building with a strategically selected network of Hispanic leaders, influencers, visionaries, and representatives of hundreds of national and local organizations that serve the Latino community. These organizations reach Latino audiences successfully through the implementation of initiatives in the U.S. and abroad. The Collective comes together by a commitment to help corporations connect their brands to the growing Latino population in order to empower this community.
Credit: By Rob/Kim Getty Images for the Latin GRAMMY Cultural Foundation
Goals of the Collective
Foster co-creation between the Collective and corporations to:
- Design intentional culturally competent campaigns through meaningful collaborations
- Create honest and open dialogue between the corporate and nonprofit sectors to drive business value and social impact
- Build a better understanding of the Hispanic community, its needs, and contributions to the U.S. economy
- Integrate the Latino community through strategic approaches to DEI, recruitment and retainment, ultimately, pushing DEI to be at the forefront of any corporate strategy
- Provide access and insights regarding shifts and trends to the second-largest population in this country, sixty-two million people to effectively reach a community with more than $2 trillion in purchasing power
- Establish an authentic narrative about their brands and their commitment to empower the Latino population
Benefits to the Hispanic Community
- Drive positive impact via the possibilities of corporate socio-economic mobility initiatives focused on the Latino community
- Provide opportunities of growth for the Latino workforce and pave the way to leadership positions
- Help to establish culturally sensitive work practices that allow Latinos to thrive in the workplace
Key Facts
Latino startups in the U.S. are a huge sector of the market, and only growing. Data from Bain shows that the total economic output of U.S. Latinos was $2.7 trillion in 2019, which makes them the seventh-largest economy in the world. (Source: Forbes)
Latinos make up 18.4 percent of the US population and 17.3 percent of the US labor force, a share forecast to rise more than 30 percent by 2060. (Source: McKinsey & Co.)
Latino businesses could generate an additional $2.3 trillion in total revenue each year. (Source: McKinsey & Co.)
The U.S. Hispanic population reached 62.5 million in 2021, up from 50.5 million in 2010. (Source: Pew Research Center)
Latinos’ annual flow of net wealth from one generation to the next could be $380 billion higher. (Source: McKinsey & Co.)
Key Facts
THE COLLECTIVE
A national and local network of Hispanic leaders spanning across
the United States, Mexico, Puerto Rico and Spain
*Select members
Ruder Finn Announces the RF Comunicad Collective
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