NEW YORK – 04/22/2025 – Zebra Technologies Corporation, a global leader in digitizing and automating frontline workflows, has appointed Ruder Finn as its PR Agency of Record (AOR) for North America and Latin America following a competitive pitch. Antonia Caamaño will lead the Ruder Finn team handling the business.

This new relationship is set to elevate Zebra’s brand and showcase its transformative impact on critical business workflows and operations, spanning the supply chain journey from the factory to the consumer. Ruder Finn will drive corporate communications strategies and media relations for Zebra in key markets across the Americas, aiming to enhance the company’s external communications and amplify its presence in these regions.

“We are excited to work with Ruder Finn as we advance our growth strategy and relentless pursuit of innovation,” said Therese Van Rye, Senior Director of Global External Communications at Zebra Technologies. “Their expertise in translating technology into compelling stories and their unique approach to communications in today’s evolving media landscape will help us drive awareness of our leadership in mobile computing, printing and scanning and our expansion in machine vision, robotics, RFID, and AI.”

Zebra Technologies transforms workflows by digitizing and automating the frontline of business, enabling organizations to operate more effectively and efficiently with an industry leading portfolio of innovative solutions for a connected frontline, asset visibility and intelligent automation. The company’s renowned RFID technology provides real-time data capture that enhances frontline performance and safety at sports venues, distribution centers and hospitals. Zebra’s AI-powered solutions provide retailers with instant insights for better inventory management, supply chain optimization, and improved customer and worker satisfaction.

Antonia Caamaño, Senior Vice President of Technology at Ruder Finn, said, “We are thrilled to be extended members of Zebra Technologies’ communications team to highlight the many powerful ways their innovations intelligently connect organizations’ assets, data and people.”

About Ruder Finn

Ruder Finn is one of the world’s largest independent global communications and integrated marketing agencies, leading the industry in AI strategy and implementation. Founded in 1948, Ruder Finn has defined and redefined PR for over 75 years, shaping communications that moves industry-defining brands, companies, and leaders from what’s now to what’s next. Ruder Finn provides clients with bold strategies based on a global perspective and localized market knowledge that redefine leadership, reimagine the marketplace, and rethink customer experiences. The agency is organized around five core areas of expertise—Healthcare, Technology, Consumer Brand, Leadership and Workplace—with innovative tech incubator RF TechLab providing cutting-edge predictive analytics, AI-powered creative hub RF Studio53 offering breakthrough creative, and specialized teams delivering customer-focused digital engagement. Ruder Finn has offices across four continents including the U.S., Asia, Europe and the Middle East. Wholly owned agencies and offerings within Ruder Finn Group include: Ruder Finn Inc., RF Studio53, RF Engage, Touchdown, Peppercomm, RF Comunicad, Mantis, jacobstahl, Flightpath, Ruder Finn Atteline, Pandan Social, RF Bloom, and Big Sky Communications. For more information visit www.ruderfinn.com.