NEWS & PERSPECTIVES

Feature
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What's Next Newsletter

Tapping into “The Real Thing” to Build Brand Loyalty
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What's Next Newsletter

LLMs are Shaping the Future of AI-driven Search
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Awards

Kathy Bloomgarden Wins Agency Global Professional at PRWeek Global Awards
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Awards

Kathy Bloomgarden Honored with Two Prestigious Industry Awards
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Press Release

MM+M Names Ruder Finn as a 2024 Best Places to Work in the Industry
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Press Release

PRWeek Names Ruder Finn a Top Workplace in the Industry for Second Year in a Row
Press Release

Ruder Finn Bolsters Prominent Asia-Pacific Presence with Acquisition of Era Communications

SINGAPORE, July 7, 2025 – Ruder Finn, one of the world’s largest independent global communications and integrated marketing consultancies, announced today the acquisition of Era Communications, an award-winning Southeast Asia-based strategic communications consultancy of 90 professionals, renowned for the deep local insights it applies to best-in-class work. Through this strategic expansion, Ruder Finn establishes a direct presence in Thailand, Vietnam, Cambodia, Laos, and Myanmar, complementing its existing Southeast Asia operations in Singapore, and Malaysia. This growth significantly strengthens the firm’s regional footprint and enhances its ability to deliver integrated, comprehensive communications solutions to clients across Asia, solidifying Ruder Finn as

Awards

Kathy Bloomgarden Wins PR Agency Leader at Campaign Agency of the Year Global Awards

NEW YORK – 6/13/2025 – Dr. Kathy Bloomgarden, CEO of Ruder Finn, was awarded Agency Leader in the PR, Marketing, and Communications category at this year’s Campaign Agency of the Year Global Awards. Campaign Global recognized Bloomgarden for her leadership in emerging technologies and artificial intelligence driven communications, and for driving 8% growth for the agency in 2024, contributing to a remarkable 140% increase over the past five years. Bloomgarden has been at the helm of Ruder Finn as CEO since 2014. Under her leadership, Ruder Finn has reached many new frontiers, including launching the agency’s China office, healthcare practice, and

What's Next Newsletter

LLMs are Shaping the Future of AI-driven Search

One of the biggest shifts in communications right now is the way that AI is transforming how we pursue and consume information. This is top of mind for me, as LLMs are becoming the new influencer and have a significant impact on consumer perceptions and behavior. How we use the search function is changing as traditional search methods, like going straight to Google, are no longer the default for all queries. At Ruder Finn, we are helping our clients optimize for AI-generated search by controlling their narrative across platforms with intentional messaging. To learn more about how companies can control

What's Next Newsletter

Tapping into “The Real Thing” to Build Brand Loyalty

Consumer spending was up in April as US inflation slowed. However, during this time of economic volatility, as consumers display fluctuating spending habits, marketers need to move fast to rethink customer engagement and brand loyalty. Authentic influencer connections are more critical than ever in securing and engaging with, in a specific, relatable, and “real” way that inspires buyer preferences within a relevant customer base. That’s why we’re seeing a rise in user-generated content (UGC). UGC is authentic third-party content made by consumers who are creating a shared experience with their followers around a brand. 60% of consumers say content from

Awards

Kathy Bloomgarden Wins Agency Global Professional at PRWeek Global Awards

NEW YORK – 5/16/2025 – Dr. Kathy Bloomgarden, CEO of Ruder Finn, was named ‘Global Professional – Agency’ at the PRWeek Global Awards last night. PRWeek recognized Bloomgarden for being “an incredibly accomplished leader with well-earned credibility” who knows how to “drive the agenda rather than follow it.” Bloomgarden was also recently honored with an Outstanding Individual Achievement award at PRovoke’s SABRE Awards, and celebrated as a 2025 Pinnacle Award Honoree at Medical Marketing + Media’s Pinnacle Awards. Bloomgarden has been at the helm of Ruder Finn as CEO since 2014. Under her leadership, Ruder Finn has reached many new

Awards

Kathy Bloomgarden Honored with Two Prestigious Industry Awards

Bloomgarden honored with Outstanding Individual Achievement award at PRovoke SABREs Bloomgarden named 2025 Pinnacle Award Honoree at Medical Marketing + Media Pinnacle Awards NEW YORK – 5/7/2025 – Dr. Kathy Bloomgarden, CEO of Ruder Finn, was honored with an Outstanding Individual Achievement award at PRovoke’s SABRE Awards last night on Tuesday, May 6th. This accolade, presented by PRovoke CEO and Editor in Chief, Paul Holmes, recognizes Bloomgarden for her lasting impact on the public relations industry. Under Bloomgarden’s leadership, Ruder Finn has reached many new frontiers over the years, including launching the agency’s China office, healthcare practice, and technology innovation

Press Release

Zebra Technologies Selects Ruder Finn as Agency of Record for the Americas

NEW YORK – 04/22/2025 – Zebra Technologies Corporation, a global leader in digitizing and automating frontline workflows, has appointed Ruder Finn as its PR Agency of Record (AOR) for North America and Latin America following a competitive pitch. Antonia Caamaño will lead the Ruder Finn team handling the business. This new relationship is set to elevate Zebra’s brand and showcase its transformative impact on critical business workflows and operations, spanning the supply chain journey from the factory to the consumer. Ruder Finn will drive corporate communications strategies and media relations for Zebra in key markets across the Americas, aiming to

Blog

Navigating the Employee Engagement Crisis: What You Can Do Now

Dana Haase, Senior Vice President As we move through 2025, employee engagement has hit a 10-year low, with only 31% of employees feeling truly engaged at work. This steep decline presents a serious challenge for Internal Communications and HR leaders who often share responsibility for shaping workplace culture and the employee experience. Understanding What’s Driving Disengagement Several key factors are fueling this downturn: Lack of Clarity: Only 46% of employees fully understand what’s expected of them, a drop from 56% in 2020. Weakened Personal Connections: Just 39% feel that someone at work genuinely cares about them, down from 47%. Limited

Press Release

Ruder Finn Welcomes Two  Social & Influencer Strategy Leaders to Digital Integration Group

Sara Record will join Ruder Finn as SVP, Social & Influencer Strategy  Annie Highfield will join Ruder Finn as Group VP, Social & Influencer Strategy  NEW YORK – 04/07/2025 – Ruder Finn, one of the world’s largest independent global communications and integrated marketing agencies, announced two new hires today that will bolster Ruder Finn’s Digital Integration Group (RF DIG). Sara Record and Annie Highfield will join Ruder Finn as SVP and Group VP of Social & Influencer Strategy, respectively. Both Record and Highfield will report directly to Eric Petersen, EVP, Head of Digital. Petersen, who reports to CEO Kathy Bloomgarden, joined Ruder

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