The business world is experiencing tremendous uncertainty. Through a global survey of internal communicators and HR professionals, we examined three contributing areas – economic, workplace, and AI – to understand what is having the greatest impact on today’s workforce. Our findings reveal considerable concern around economic and workplace uncertainty, but a heightened optimism around AI.
We also learned that while communicators and HR professionals recognize AI’s business value in the areas of innovation and productivity, they believe emotional intelligence will be critical for future success in areas that drive company culture - like engagement and collaboration.
However, organizations still have work to do if they want to capitalize on this optimism. Those that invest in AI training, focus on change management, and build emotional intelligence will be in the best position to drive future success.
Key Findings
AI Sentiment
There is heightened optimism around AI.
Internal communicators report economic and workplace uncertainties as having the greatest impact on employees. Internal communicators are optimistic about AI’s impact on their role and use it at least once per week.
Business Impact of AI
AI interpersonal skills remain critical to driving company culture.
While AI is seen as having a positive effect on innovation and productivity, it is perceived as having less of an impact on areas driven by interpersonal skills, like engagement and collaboration.
Factors Impacting Ai Adoption
Training and change management are key for successful AI adoption.
Training and change management stand out as drivers of successful AI adoption and outcomes. Dissatisfaction with training correlates with a negative sentiment toward AI and effective change management around AI adoption is lacking.
The Human Element
Emotional intelligence is perceived as more important than technical expertise for future success.
As AI becomes ubiquitous in the workplace, innately human skills are perceived as most critical for future success.
These gaps and concerns are unmistakable signals that it’s time for organizations to optimize AI in their internal communications work.
Need help developing an AI change management strategy or training plan? RF.Engage can help – let’s connect!
Download our report for access to all of our findings, insights into what this means for internal communications, and how you can lead through this transformation to stay ahead of what’s next.
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