Insights from research exploring how AI is powering internal communications now and will in the future.
A research initiative by Ruder Finn and Ragan
Artificial intelligence is rapidly transforming how organizations communicate and engage with their employees. And yet, there is surprisingly little research examining how communications professionals and organizations are leveraging AI to enhance their internal communications efforts.
We decided to do something about that.
Ruder Finn, in collaboration with Ragan, surveyed 250 IC professionals at all seniority levels mainly in the U.S. and U.K. across a wide range of industries.
What did we discover? Our research uncovered encouraging trends as well as clear gaps across key internal communications areas.
Industry
AI adoption varies across sectors with tech-forward industries leading and regulated industries using it the least.
Company Size
The larger the company, the less likely they are to use AI. Those in mid-sized companies are the most optimistic about AI’s impact on internal communications and their roles as communicators.
Priorities vs. Usage
AI drives internal communications priorities with room to broaden its uptake. While communicators recognize AI’s potential, particularly for employee engagement and executive messaging, actual implementation lags.
Seniority
C-suite communicators are more likely to use and are more optimistic about AI than broader internal communicators, who want more training.
Age
Within the C-suite, executives 43 and younger use AI far more often than executives 44 and older.
Concerns
While privacy and misinformation are consistently chief among concerns for communicators, the C-suite’s biggest concern is stakeholder buy-in.
Download our report for access to all of our findings, insights into what this means for internal communications and how you can lead through this transformation to stay ahead of what’s next.