Influence Intelligence

An AI-powered influence and advocacy solution

In a world of LLMs and chatbots, social, influencers, and customer advocates are where authentic conversation still thrives. rf.Voices pairs AI with human judgment to help brands find and activate the voices, creators, customers, experts, employees, and partners, who genuinely move people and deliver real business impact.​

Our influence 
and advocacy solution

rf.Voices is our influence and advocacy solution, leveraging AI to power nano- and micro- to macro-influence across persona development, influencer identification, and hyper-custom audience segments.

Our influence model spans paid to earned influence, from creators to digital opinion leaders and customer advocates. Our digital, influencer, and advocacy teams amplify ideas through people and platforms that matter.

THE LATEST

News & views

Article - 09/16/2026

Ruder Finn Brand Experience Practice Adds Three New Clients to its Roster

Podcast - 09/09/2026

A Look Inside Online Communities: Why Human Perspective Matters More Than Ever

Article - 08/13/2026

Ruder Finn Shifts to Custom LLM Model for its New Website