Ruder Finn's strategic and creative consumer campaigns - which run the gamut from launching a new wine for women at a luxurious spa oasis to driving a hybrid SUV for 500+ miles of Manhattan roadway on one 15-gallon tank of gas - secure top tier media placements that continually exceed client expectations. But getting our clients "in the news" means more to us than just news clips. We aim to stimulate sales of everything from apparel, food and beverages, infant formula and health and beauty aids to auto-care products, consumer electronics, financial products, home furnishings, toys/games and home appliances.

We don't "sell" consumers. We connect to them. We place our clients in a lifestyle context that facilitates interaction and customer bonding. "Broadcasting" becomes "narrowcasting" as we build multiple touch-points to allow our clients to integrate into the daily lives of consumers. Delivering messages, shaping opinions, "moving the needle."